Jose Cuervo Searches For Undiscovered Latino Artists
2/1/06 - LatinRapper.com/RL Public Relations press release
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Jose Cuervo Tequila, the world’s largest Tequila
company, along with Latin Hip Hop Mogul Chingo Bling and
renowned DJ Tony Touch, announce their search for the
next generation of Latino artists who will take Hispanic
Urban music into the future. Known as Cuervotón, this
collaborative effort and talent search will showcase new
rising stars in the industry and help promote Latinos in
the music business. Machete Records and Wu-Tang Latino
Records have also signed on to assist with the Cuervotón
movement.
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"There are so many people who are hustling for the American
Dream,” said
Chingo Bling. “Someone coming from nothing and
trying to get something. It’s a universal thing and that’s
one thing I represent. Through the Cuervotón movement we
will be able to give struggling Latino artists an
opportunity to showcase their individual talents in this
country.”
To announce this search,
Chingo Bling and DJ
Tony Touch will
tour the country stopping in New York and Houston beginning
in January. New York, Chicago, Houston and Phoenix will host Cuervotón events for three months also beginning in January
leading up to semi-final concerts in those same cities in
April. Eligible undiscovered Latino artists will be selected
by DJ Tony Touch, Chingo Bling,
Wu-Tang Latino and Machete
record labels and other local judges after reviewing a CD
submission.
One winner from each of the semi-finals in New York,
Chicago, Houston and Phoenix will be invited to be the
opening acts for a star studded final concert event in New
York City on May 18, 2006. The final winner will have the
opportunity to meet with executives of Wu-Tang Latino and
Machete Records. This concert will be closed out by a
performance by Chingo Bling and DJ Tony Touch who will
continue to DJ into the night.
"As a Latin American company, Jose Cuervo recognizes the
potential of Latino artists and the influences they have on
today’s urban music,” said Bertha González, Commercial
Director Jose Cuervo Portofolio in NA. “The Cuervotón
movement will help solidify the future of Latino artists in
the U.S. for generations to come.”
Cuervotón events will be promoted locally through radio
promotions and online registration beginning January 23rd.
Fans can log onto www.cuervoton.com to find more details and
to register, or can listen to WKTU-FM in New York, KOVE-FM
in Houston, KVVA-FM in Phoenix and WOJO-FM in Chicago to
attend these events.
Jose Cuervo along with Chingo Bling, DJ Tony Touch and
Machete and Wu-Tang Records are committed to furthering the
Latino artist’s community and to drinking responsibly.
For additional information, visit
http://www.cuervoton.com
