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In 1987 Upstairs Records,
Inc opened its doors as a local retail music shop in San
Jose, California. Within two years, the store became
popular and very profitable. This was an opportunity to
expand and become larger. In 1989 Upstairs Records, Inc
established itself as an official records label and an
artist management company.
A Dance/Freestyle act
named Daise became the first artist signed to Upstairs
Records. The popularity of Daise and strategic marketing
by Upstairs Records gave them a great reputation as a
fast growing and strong company in a very tough
industry. The Latin/Hispanic market was also a rapidly
growing market that Upstairs Records was very interested
in targeting. Upstairs Records has been able to cover
many types of music styles and fads. With Strong
Dance/Freestyle acts like Daise, Spanish Fly and
Angelina to unique R&B/Hip-Hop/Rap artist like NB Ridaz
and Lil Rob, Upstairs Records has the music industry
conquered. With many loyal fans, Upstairs Records has
become a very strong Latin/Hispanic independent company.
The targeting of the Latin/Hispanic market has become a
unique specialty that Upstairs Records has been able to
successfully attain.
Upstairs Records has
accomplished many goals and has become a firm
independent label that is strong enough to work with the
majors. With thanks to all of the fans and hard work,
Upstairs Records has been able to reach a great level
and accomplish many goals in the industry. There are
many more goals planned for the future and development
of the company. Upstairs Records is in a constant
transition growing towards the next level. Upstairs
Records, Inc has had a successful and fun journey in the
music business and will continue to proceed in achieving
universal goals. |