Sporty Loco Debuts with "King of Kings"
5/9/05 - LatinRapper.com news / Warner Music
Gonzalo Espinoza was born in Los Angeles, California in 1978.
His parents, originally from Jalisco, Mexico, encouraged a
young Gonzalo to master the art of communication in both
English and Spanish, thus giving him the ability to compose
original poetry, in both languages fluently, by the early age
He grew up in the streets of Los Angeles, with an admiration
for sports, which evidently spawned the nickname “Sporty”.
As he grew older, his appreciation for music deepened, but
also his interest in drugs.
This eventually led him on a path to imprisonment both
physically and mentally. This was the beginning of a period
when he was constantly in and out of jail and a vicious circle
that needed to be broken. An internal force made him do
something different with his life, a drastic change without
having to go back to jail and return to a life of deceit.
Sporty then turned to the one thing he believed would save his
life: his lyrics. In order to stay away from the streets and
its temptations, Sporty started recording music inspired from
those very same things that had influenced his life.
Eventually, mixtapes were distributed among his friends and
acquaintances with impressive feedback. In time, he met Young
Luck, who after listening to his music decided to work with
him and invited Sporty to record in his studio.
In 2003, after having over 30 songs worked on the underground
circuit, Sporty recorded his first full album titled
“Profanity”, under their own independent label, Malitia Muzik.
The demos were distributed and placed on the web, capturing
the eye of the major record labels. As a result he was invited
to record with Jolanda Perez the song “Juran, Juran” released
mid 2004. One thing came after another. The video of “Juran,
Juran” brought him even more exposure and soon, Sporty Loco
joined Warner Music Latina.
His album debut is titled “Rey de Reyes” (King of Kings)
written entirely by Sporty and produced by his friend Young
Luck and a variety of unknown, but talented group of
producers. The first single is a new mix of famous Mexican
band Mana’s mega hit “Vivir Sin Aire” (1992). Sporty listened
to the original song and based on the phrase “how much I would
like to live without air…” he got inspired and turned the
lyrics around, using a metaphor in rap, without altering the
original chorus, interpreted by Daisy Villa. The end result is
a very particular version hip hop style which will give a lot
to talk about.
The rest of the album contains 10 powerful songs. Among them
“Cuando Guitarras Cantan” (When guitars sing), is an eclectic
song with a smooth blend of guitar strumming and percussion
reminiscent of Carlos Santana’s earlier work. “Grito de
Guerra” (War Cry) depicts an obvious defiance and disgust with
the state of his environment and the continuous plundering of
the human spirit. “En Tu Mente” (On your mind), an R&B
influenced hit, speaks on the often trivial process of
maintaining a relationship with your significant other.
Sporty Loco’s music is a vivid description of who he is, the
reality of his environment and a testament to the progression
of the Latino Hip-Hop Genre.
Sporty Loco on Myspace: