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Getting More Reviews from the Press
By Tim Sweeney
A lot of artists seem to be having problems getting the
writers and reviewers of newspapers, magazines and websites to
talk with them about their music or write about them, their
CDs or review their live shows. Here are three thoughts to
keep in mind when dealing with the press.
1. Always send an Artist Profile instead of a press kit. A
press kit identifies you in this industry as a “non-priority
artist” they can skip over without reviewing your material and
most press people will do as soon as they see one in the
package. A press kit doesn’t provide the information the
writers and reviewers need to write a good article about you.
As I talk about in TIM SWEENEY’S GUIDE TO RELEASING
INDEPENDENT RECORDS PART 2, an Artist Profile is specifically
designed for the media and to be used in your web site. It
provides the press with the story you want them to write about
you. * Most press people like to look at an artist’s web site.
Do not use a press kit in yours because it is missing the key
elements that get people interested in buying your CD. As a
result it will not help you generate the number of CD sales
you want every month.
2. Bi-weekly or monthly updates are critical. While it is
important for you to communicate to them how your music is of
interest to their readers, you also need to tell them how many
CDs you are selling every month and how the “buzz” about you
is growing. Do not send press releases about upcoming shows!
Send them actual updates.
3. Your live shows are key. One of the biggest ways the press
measures the interest in you is based on how many people are
coming to your shows. Obviously an artist that can attract 300
people to a show versus 30 is a sign to the writers that
people are interested in you.
If you haven’t written your Artist Profile yet or you are not
getting the number of people you want to your shows, be sure
to use my book, TIM SWEENEY’S GUIDE TO RELEASING INDEPENDENT
RECORDS PART 2.
Tim's book available at his site:
About Tim Sweeney:
Over the last 20 years he has helped several major labels
(Columbia, Epic, MCA, Universal, Warner Bros., Capitol,
Mercury, Polygram, Revolution, Hollywood (and their
sub-labels), and well known independent labels (Restless,
Metal Blade, Enigma, Accretions, etc.) develop the careers of
some of their most promising and successful artists of all
on a past article topic below to read