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Music mailing
list tips: Resources page
sponsored in part by Inferno Labs web design:
http://www.infernolabs.com
(pro websites
for artists, labels and other businesses)
.: Read the article below by
Tim Sweeney, who over the last 20 years has helped
several major labels (Columbia, Epic, MCA, Universal, Warner
Bros., Capitol, Mercury, Polygram, Revolution, Hollywood
(and their sub-labels), and well known independent labels
(Restless, Metal Blade, Enigma, Accretions, etc.) develop
the careers of some of their most promising and successful
artists of all time.
Who's On Your
Mailing List?
By Tim
Sweeney
A very valid question to ask any artist or musician who is
serious about their music. Every artist wants to get more
people on their mailing list. Ironically, most artists
wouldn't be able to tell you anything about the individual
people on their mailing list except that most of them have
come to at least one show. By not knowing who is on your
mailing list you are losing thousands of dollars a year in
product sales. Let me give you two examples.
First, an artist many of you know from the Music Strategies
Seminars (www.MusicStrategies.com) and an artist I have been
working with for the last year, Tomas Michaud (www.TomasMichaud.com).
Tomas was familiar with a fan of his that bought all of his
CDs for herself and for her friends and co-workers. This fan
is in the management section of Small Business Accounts at
Bank Of America. Through conversations with her about his
music and how his CDs can be a valuable gift to their
customers instead of some cheap promotional item at
Christmas, Bank of America just ordered 30,000 CDs of his
give away.
Second, another artist many of you know from the Music
Strategies Seminars (www.MusicStrategies.com) and an artist
I have been working with for the last few years, Melissa
Worthington (www.MelissaWorthington.com). Recently, Melissa
decided to release her own audio book which focuses on the
different obstacles in life that a lot of people who are her
fans deal with. She has found out that by communicating her
thoughts about how her fans can get through some of the
problems in her life, she is selling 6 times more of her
audio books to her fans that are already familiar with her
music. By knowing the people on her mailing list she has
developed a new product that they want and it communicates
to them the messages in her songs.
Your fans want to be connected to you because of the
messages in your songs, not the music. Sure they like your
music but they are bonding to you because of the lyrics,
your insights and the common experiences you both share. By
getting to know the people on your mailing list and making
notes of the conversations you have with them at your shows
and when you are out promoting, you are creating a
relationship with them where they want to come to your shows
and buy your CDs to support you.
If you aren't selling thousands of CDs a year at your live
shows and through your website and mailing list, it's a sign
that you haven't spent the time you need to get to know the
people on your mailing list! Once you do, you will see more
sales and the true impact your music has on people.
If you are looking for some new strategies right now that
can kick start your sales, get more people on your mailing
list and your upcoming shows, learn more ways of selling your CDs, order a copy of my
new audio book, Tim Sweeney’s Guide To Releasing Independent
Records Part 2 through my website.
Tim's book available at his site:
www.tsamusic.com
Past Articles:
Getting
More Press Reviews
by Tim Sweeney
Motivation
by Tim Sweeney
Who's
on Your Mailing List?
by Tim Sweeney
How To Generate
More CD Sales In Record Stores by Tim Sweeney
Being in Control of Your Music
by Tim Sweeney
How to
Put Out Your Own Record by Wendy Day
Business Basics by Wendy Day
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